Press Release - United Kingdom
01 May 2012
BulkSMS Offers Businesses the Top 5 Tips to SMS Success
With mobile phone penetration now around 85% worldwide, the strategic use of SMS offers significant benefits for companies and organisations that can get it right. Dr Pieter Streicher, managing director of BulkSMS.com, a provider of two-way SMS communications services, believes that SMS helps to build relationships and create customer loyalty by offering timely and worthwhile information.
The well-targeted SMS can fulfil a wide range of functions, from reminding patients of imminent doctor’s appointments, to alerting a company’s suppliers of the need for stock replenishment, through to fulfilling a valuable function in the logistics chain. To reap the benefits, organisations intending to use, or already using, SMS should pay attention to five top tips designed to ensure that they derive maximum benefit and minimal negative reactions when engaging with clients, customers or consumers.
Streicher adds: “The SMS is an adaptable communication tool; cost-effective and swift to deploy. For marketers, it can enhance customer relationships, build loyalty and drive traffic and responses at a cost per message which is attractive to any size of budget. For logistics operators, it’s a robust medium for ensuring the timely undertaking of tasks, deliveries, orders and the many elements in the value chain which are time-dependent and require human intervention to confirm their completion or to trigger the next stage. For service providers of any description - but particularly within the patient-surgery relationship - it’s an easy way to ensure that appointments are kept and no time wasted in handling appointment schedules. For all users it also offers its own audit trail - an automated filing system keeping a precise record of what message was sent to who, when, and what the response was.”